In Search of the Hermès “The Faubourg Way”

La Table Hanoia as a Partner in Curating High-End Events

This was not the first time La Table Hanoia had the privilege of accompanying Hermès in the curation of refined events. Yet The Faubourg Way 2026 presented a rare brief, one of such depth and complexity that it sparked genuine excitement across every department, from menu creation and event styling to operations and the orchestration of the overall guest journey.

The occasion marked the opening of Hermès’ new address at 24 Trang Tien, not as a conventional celebration or launch, but as a symbolic passage leading to the heart of 24 Faubourg Saint-Honoré, Paris. Here, high-end event catering became a subtle dialogue between brand heritage, architectural space, and the spirit of craftsmanship.

Forty Creations - Three Months of Refinement in Service of a Brand Philosophy

The development of the menu extended over more than three months, encompassing dozens of rounds of research, tastings, and continuous refinement. La Table Hanoia approached Hermès Faubourg not merely as a theme, but as a complete value system, translated into 40 entirely new culinary creations, designed exclusively for a full-service banquet experience within a meticulously curated setting.

Every decision, down to the finest detail, from the precise hue of squash blossoms and mustard greens to the exact millimeter length of over 1,000 handcrafted crackers, was examined with uncompromising rigor. Beyond culinary technique, the true challenge lay in conveying the Maison’s spirit with absolute consistency through a high-end catering experience.

When Cuisine Becomes the Language of Space and Craft

The result was a seamless flow in which the essence of Hermès Faubourg permeated the evening, expressed through a refined common language uniting fashion, architecture, spatial design, gastronomy, and the art of presentation. At Press Club Hall, the experience transcended the act of dining, becoming a quiet yet powerful statement of intellectual elegance and an unwavering commitment to craftsmanship at its highest level.

This philosophy also defines how Press Club, and La Table Hanoia in particular, approach the most exacting briefs, where each event demands depth, endurance, and a long-term creative vision, guided by precision and respect for detail.